Home > News > Beef Industry Working to Evolve Supply Chains

As consumers continue to demand more from the food they purchase, food and ag supply chains are adjusting to meet that new demand, even if it means fundamental paradigm changes to entire sectors of the industry. The beef sector is an example; as Hereford cattleconsumers seek out beef that has a story of sustainable production attached to it, ranchers are creating industry partnerships that enable them to integrate required practices to meet that consumer demand. Ranchers are working with some of the world’s largest retailers to firm up supply chains, all while demonstrating they’re doing what they need to do on the ranch level to provide consumers confidence in the sustainability and safety of the beef they produce. It’s a trend that will continue in 2021 and beyond. See a few stories about the “paradigm change” in the beef business.


Be among the first to learn about the ever-changing crop insurance industry by subscribing to the ProAgMessaging system.