Dairy Checkoff Partnering with Food Chains to Promote Dairy Products

More Americans are spending their food dollars on already-prepared food from restaurants, convenience stores and other retail locations. The trend spells an opportunity for dairy producers. The national dairy checkoff strategy includes restaurant partnerships to highlight milk, cheese and other dairy products. Currently, the checkoff is working with Domino’s and McDonald’s to help share the industry’s story through their menu items.

For the last 11 years, the checkoff has also worked with Taco Bell, a partnership that has proved to be mutually beneficial. This month, Taco Bell introduced the dipping taco, featuring cheese outside the shell, inside the taco and a nacho cheese dipping sauce. The product is a direct result of the national dairy partnership. Developing dairy-friendly products in a high-quality way is just one example of how U.S. dairy producers can benefit from retail partnerships.

Read more on the work of the dairy checkoff here.