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Industry Veteran Joins ProAg



With 46 years of experience split almost equally between agencies and insurance companies, Steve Eaton knows the crop insurance business with a depth few others can claim. He’ll be putting that knowledge—and his industry connections—to good use as the newest business development manager at ProAg.

“I wrote my first crop hail policy as an agent in 1970,” Steve recalls. “I’ve watched the crop insurance business evolve over the years, and it has been a very positive factor in helping farmers manage their risk and grow. I’m glad to be a part of that and able to provide risk management services to the American farmer.”

One of those industry connections brought him to ProAg—a 31-year relationship with Mike Connealy. “My first-full-time crop insurance job was in 1985, and Mike hired me,” Steve recalls. “I’ve always respected Mike and hoped that someday I would have the chance to work with him again, and now I do.”

Steve grew up on a farm near Waseca, Minn., and has always lived and worked in his home state, though he has handled both regional and national accounts. In his new role, he will be working to find new business on a national basis. He’s up for the challenge.

“My strengths lie in relationship management, and I’m a good listener,” Steve notes. “So my goal is to find out what our agents are looking for that we can provide. I’m always working to help grow our relationships and to help our agents grow their business.”

Editor’s note: Steve and his wife, JoAnn, have called Northfield, Minnesota, home for the past 14 years. They have three adult children, a son and daughter on the East Coast and a son—also in the crop insurance business—in Minnesota. They also have five grandchildren. “JoAnn and I have a small motorhome and we like to travel,” Steve says. “I also sing with a men’s group—I say we’re old guys doing the old songs. It’s a lot of fun.”

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