‘Internet of Things’ Comes to Ag

A wide range of start-ups and incumbents as varied as John Deere and Verizon are jumping in as the “Internet of Things” comes to the farm with the promise of raising yields, reducing costs, and improving efficiencies, according to Lux Research.

Agriculture is an excellent use case for IoT, rich with data sources and ripe for operational improvements with the deployment of sensors, connectivity and analytics. A major challenge for adoption of IoT systems for ag is the wide variation in outcomes, which can vary from single-digit reductions in inputs like water, fertilizer, seed, or other chemicals, to double-digit increases in yield. The magnitude of the cost savings or revenue increase has a significant impact on a solution’s traction with growers.

“Technologies have emerged to combat many of the difficulties inherent to deploying IoT on farms including durable hardware, effective connectivity infrastructure, and powerful information management and analysis platforms,” said Sara Olson, Lux Research Analyst and lead author of the report titled, “The Internet of Agricultural Things.”

“Solutions that focus on increasing crop yields and target multiple pieces of agricultural value chains have broader appeal,” she said.

Lux Research evaluated IoT’s value propositions in agriculture and conducted three case studies. Among their findings:

  • Start-ups are rising. Phytech, AquaSpy, OnFarm Systems, and SemiosBIO are leading start-ups, with compelling technologies and solid business execution. In start-up funding activity this year, CropX has raised $10 million while SemiosBIO received $9 million.
  • More accurate irrigation management can help raise yields. AquaSpy’s probes to monitor soil water status in irrigated fields have a clear value proposition. In a case study conducted over the course of a full corn growing season in South Carolina, AquaSpy-managed fields generated 22 percent higher yields.
  • Question marks loom over costlier services. Phytech’s system consisting of soil, plant and weather sensors, and irrigation flow meters showed 10% water savings over a two-week period in one case. At a relatively high irrigation cost of $500 per acre, the system would deliver a return on investment of 10 percent, but at lower water cost, returns are questionable thanks to high per-acre service costs.

The report, titled “The Internet of Agricultural Things,” is part of the Lux Research Agro Innovation Intelligence and the Industrial Internet of Things Intelligence services.

Source: Morning Ag Clips

ProAg Quick Links

Agent Toolbox Grower Toolbox Careers

ProAg News

2019 Spring Wheat Tour Preview: After Rough Spring, What Will Scouts See?

According to the North Dakota Wheat Commission's (NDWC) crop progress, development of the crop remained behind normal in all states with the exception of Minnesota. Recent of high temperatures helped accelerate crop maturity some, which should be reflected in the July 22 report and will likely be seen by tour scouts....

Beef Herd Expansion Near End?

From the low point in 2014, beef cow numbers have expanded by nine percent. Total cow numbers including dairy cows are up seven percent. Commercial beef production has increased by 11 percent a combination of seven percent more cows and a four percent increase in beef output per cow....
Get ProAg updates via email
Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now