The U.S. Meat Export Federation recently launched an international tour to promote American meat exports. The tour includes pork, cattle, corn and soybean producers. Known as the “Heartland Team,” the group plans to visit South Korea and Japan to showcase the value and quality of U.S. beef and meat to retailers and distributors. The tour also offers the opportunity to educate consumers on the nutrition and sustainability of meat products from the United States.
Korea and Japan represent key markets for U.S. exports. The Korean market topped $2.7 billion in 2022, while Japan included $2.4 billion in the same year. Korea was the top destination for American meat, while Japan came in third.
While the USDA recently lowered its beef production forecast in the face of increased international competition, U.S. Meat Export Federation leaders are still optimistic about the global demand for beef.
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