Beef Producers to Expand Consumer Efforts on Sustainability, Education

As consumers continue to list sustainability and animal welfare as priorities when considering beef products, the National Cattlemen’s Beef Association (NCBA) has announced their initative to address these concerns. NCBA affirms their committment to environmental, economic and social sustainability when it comes to raising the highest quality beef possible. While a poll revealed 62% of consumers consider cattle producers to be very credible, an opportunity remains to continue to find positive and creative ways to tell this story. One goal includes demonstrating climate neutrality by 2040. Read more on NCBA’s other goals and plans to reach them.