California Grape Growers Watch Trends and Supply as Wine Industry Evolves

Grape growers and wine sellers met in January for the annual Unified Wine and Grape Symposium for in-depth industry discussions. Growers have been more aggressive about planting in recent years due to fears about the weather. As a result, industry leaders are anticipating a potential surplus of grapes.

In addition to an oversupply, the wine industry is working to overcome challenges with younger generations. Trends indicate consumers are drinking less overall, while other in-vogue drinks — like seltzers — are competing for remaining dollars.

According to Jeff Bitter, president of the Fresno, Calif.-based Allied Grape Growers, there are still bright spots for the industry. The industry has increased sales in recent years, even during the pandemic. Additionally, Bitters highlighted the industry’s low carbon footprint.

Read more about industry expectations.