A 2022 online poll of more than 24,000 adults found that 68% of adults across 31 countries feel concerned about climate change. Meanwhile, 44% say they are likely to eat less meat or replace meat with alternative proteins to attempt to limit their personal carbon footprint. In this market research poll, most respondents say they choose to eat beef burgers over the plant-based variety even when the alternative protein is presented as more eco-friendly.

The poll used language from a debunked Food and Agriculture Organization study that claimed livestock accounted for 14.5% of global greenhouse gas emissions. The figure has been used to malign livestock producers despite other studies showing meat is not the climate killer its been made out to be. However, the results of the poll shows that demand will remain strong despite concern for climate change.

Read more on consumer meat consumption and climate change here.