Whole milk and lactose-free milk are rapidly growing in demand, according to the National Milk Producers Federation. Both markets are slated to see more gains in grocery stores and on Capitol Hill. Even as the demand for fluid milk has slowly declined, whole and lactose-free varieties are seeing upticks. Data from Circana Inc. shows whole milk sales rose slightly by 0.6% to 8 million gallons last year compared to 2022. Whole milk now makes up a whopping 45.4% of the total fluid volume sold.

Meanwhile, lactose-free milk reached a milestone by climbing 6.7% last year to 239.2 million gallons. This amount surpassed sales of almond beverages, the most popular plant-based milk alternative. In fact, almond milk saw an annual decline of 9.8%, the second consecutive year of sales volume drops.

Read more on whole and lactose-free milk sales here.