Farmers who want to be paid for sequestering carbon now have a company that can connect them to carbon buyers. Nori is a firm that says it has developed an incentive system to measure and verify soil carbon. It’s currently offering what it calls its Lightning Sale as the beginning step to connect carbon buyers with farmers who are increasing their soil carbon with farming practices like no-till and cover crops.

In this plan, individuals and businesses pay about $16 to have a metric ton of carbon dioxide verifiably removed from the atmosphere, according to a Nori press release. Nori Lightning Sale participants can estimate their carbon footprints and pick their own cash-for-carbon purchase amounts at

Participants in Nori’s new Lightning Sale will be underwriting the removal of thousands of metric tons of carbon dioxide from the air, according to Nori’s press release. The sale is the first stage of Nori’s digital marketplace that will soon facilitate large-scale carbon removal through multiple methods including sustainable farming, forestry, direct air capture, and other natural and industrial methods.

“Reducing emissions is important, but the world is sadly past the point where reductions alone can reverse the trend in global climate,” said Paul Gambill, Nori CEO, in a Nori press release.  “By making carbon removal more accessible, anyone who wants to help turn climate around can now do so.”

“Making it easy for individual consumers and investors alike to support carbon removal is a huge first step that will help transform the way our country farms,” Hill said in a Nori press release. “Carbon sequestration is not only becoming an integral part of how we grow our crops, it is becoming the philosophy behind how we plan our business.”

Nori also relies on the Comet-Farm carbon and greenhouse gas accounting system supported by USDA’s Natural Resources Conservation Service and developed by the Natural Resource Ecology Laboratory at Colorado State University. Nori’s work also is mentored and guided by The Nature Conservancy.