Home > News > Farm to Fork: Direct Beef Purchase Trends on the Rise

Beef cowRecent trends are showing more and more beef producers are making their own way and keeping more of the profits with direct consumer purchases. Rather than tapping into traditional livestock auction marketing, producers are capitalizing on more consumers who want more of the story behind their beef products. Experts say these emerging trends have gained success primarily because consumers trust products more when they know the face behind it. Learn what it takes to market your own beef.


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