The Florida Citrus Commission voted to up a tax producers pay in an effort to fund an almost $10 million marketing campaign intended to boost orange sales specifically for the juice market. The “box tax” will increase from 7 to 12 cents per 90-pound box of oranges marketed, and proponents say the move will help sustain consumer awareness and market demand momentum for orange juice that built earlier this year in part because of the COVID-19 pandemic and resulting changes in consumer behavior and preferences. The increase doesn’t affect other citrus fruits. Currently, 95% of Florida’s orange crop is processed into orange juice. See more on the box tax changes.