The potato industry aims for major export growth, with leaders mapping a strategy to boost international market access and raise the value of U.S. potato exports. The plan spotlights recent successes, such as strong gains in fresh potato shipments to core markets, and pinpoints ways to dismantle trade barriers for wider global reach.

This roadmap signals potential for expanded demand and higher returns as export channels widen and new markets emerge. Economic analyses show that expanding access to foreign markets could add about $1 billion in economic activity and thousands of additional jobs across the supply chain.

Read the full article to discover how these export strategies may affect your farm’s operations and long-term profits.