Illinois Pig Farmer to be Featured in Super Bowl Commercial

This year’s Super Bowl will highlight more than the ol’ pigskin. An Illinois pig farmer and his family will be starring in a commercial. Chad Bell and his family are making their television debut in a commercial titled “The Corporation.” The family finishes 4,800 pigs annually and grows 1,200 acres of corn, soybeans, hay, wheat and cover crops in Viola.

The commercial is part of a new campaign comprised of the Illinois Farm Families coalition. The group chose to do the commercial after results from a consumer survey revealed that the state’s consumers think only 46% of Illinois farms are family-owned, as opposed to the majority being corporately owned. The actual number of Illinois farms that are family owned is 96%. Aiming to dispel misperceptions, the ad will air on February 12 during the first half of the Super Bowl in select Illinois markets.

Read more on the farming family here.