Feeding America estimates approximately 120 billion pounds of food are wasted annually in the United States. This number includes fruits and vegetables that are deemed unfit for the grocery store — many purely because of looks. The rejected crops become food waste, along with a net loss for growers.
Side Delights, a California-based potato brand, has created a new product line to help combat both issues. Consumers will be able to purchase Spuds, which are ten-pound bags of “cosmetically-challenged” potatoes. While the potatoes might not be as good-looking as others, they’ll taste just the same. Consumers who try the new product will find they get a lower grocery bill while reducing food waste. Growers will waste fewer crops based on looks alone — making the new line a win-win.
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