Imperfect Potatoes Help Reduce Food Waste, Grower Loss

Feeding America estimates approximately 120 billion pounds of food are wasted annually in the United States. This number includes fruits and vegetables that are deemed unfit for the grocery store — many purely because of looks. The rejected crops become food waste, along with a net loss for growers.

Side Delights, a California-based potato brand, has created a new product line to help combat both issues. Consumers will be able to purchase Spuds, which are ten-pound bags of “cosmetically-challenged” potatoes. While the potatoes might not be as good-looking as others, they’ll taste just the same. Consumers who try the new product will find they get a lower grocery bill while reducing food waste. Growers will waste fewer crops based on looks alone — making the new line a win-win.

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