As U.S. food preferences evolve, so do the trends and expectations of Gen Z. With ample access to nutritious and affordable food, comes greater demand for sustainably grown and ethically produced food from America’s youngest consumers. Roxi Beck with the Center for Food Integrity says Gen Z considers how their food impacts the planet, makes them feel, affects their future health and how it is produced. Currently age 11 to 26, Beck says Gen Z wants food experiences that make them feel they have a seat at the table and that they know what’s going on with their food.
According to research from Aimpoint at the recent Animal Agriculture Alliance Summit, two of the main trends coming up are centered around food companies’ commitments to social and environmental changes as well as food personalization. Beck says farmers, food processors and food distributors must be a part of the conversation to keep pace with changing food trends.
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