There’s a flood of data and information hitting farmers who use the latest precision ag technology in their crop management. But it’s sometimes difficult to properly utilize that data in the right ways. Tying it to overall crop ROI and applying the right context to that data will become even more important in the future, especially as agricultural production practices change in the future, says one precision ag industry leader. Part of it is assessing agronomic performance, but another part is ensuring you’re using exactly the right seed, equipment and crop inputs to ensure the highest possible ROI for your crop. Ford knows the cost of every lug nut going into its F-150 pickups, for example; the same level of granularity is both possible and likely necessary to continue productive efficiency in crop production in the future. See more from this analysis.