Hereford cattleThe National Cattlemen’s Beef Association announced new sustainability commitment goals late last week for the U.S. Cattle Industry. Four critical areas were highlighted:

1) Demonstrate climate neutrality of U.S. cattle production by 2040.
2) Create and enhance opportunities that result in a quantifiable increase in producer profitability and economic sustainability by 2025.
3) Enhance trust in cattle producers as responsible stewards of their animals and resources by expanding educational opportunities in animal care and handling programs to further improve animal well-being.
4) Continuously improve the industry’s workforce safety and well-being.

Representatives from NCBA noted that these goals are not meant to solve one single aspect of sustainability (climate, environmental or economic), but a balance of all three. See how the cattle industry plans to take its stand.