Should You Hire a Marketing Advisor?

Strong corn and soybean market prices are helping farmers shore up lost revenue from the last few bearish years. But the rally’s longevity isn’t guaranteed, and staying ahead isn’t the easiest thing in the world in what’s become a fairly volatile marketplace. Does that make it a good time to hire a marketing advisor if you don’t already work with one? Several advisors and analysts weighed in this week, discussing the importance of working with an advisor who knows your marketing needs and can provide the right marketing tools to help you meet or exceed them. It’s important to not only integrate new strategies that can capture additional crop revenue, but also recognize what’s worked for you in the past. See some tips on how to best match up with an advisor.