Fresh vegetable cups prepared for the National School Lunch Program at Washington-Lee High School in Arlington, VirginiaThe newly released 2025–2030 Dietary Guidelines for Americans reinforce the critical role farmers play in improving national health by urging consumers to eat more fruits and vegetables and rely less on ultra-processed foods. By elevating produce as a cornerstone of healthy eating patterns, the guidelines signal sustained demand growth for growers while shaping food purchasing decisions across schools, healthcare systems, and federal nutrition programs. For farmers, the updated guidance represents both a market opportunity and a strong policy-backed validation of produce as an essential, everyday food for American families.

Secretary of Agriculture Brooke Rollins commented: “Farmers and ranchers are at the forefront of the solution, and that means more protein, dairy, vegetables, fruits, healthy fats and whole grains on American dinner tables.”

Read more about the 2025-2030 Dietary Guidelines in The Packer.